If you were at a rock festival recently and saw a fan on stage or walking around with a striking hand-painted guitar with the festival’s logo blazoned on the body, you more than likely witnessed a RONZWORLD GUITARS axe in all its one-of-a-kind glory!
Although RONZWORLDGUITARS have been featured and awarded to fans at festivals across the country for years, RONZWORLD founder and artist Ron Williams is now pleased to announce his next venture. This summer – in partnership with The Music Experience, a traveling consumer exhibit present at live events – RONZWORLD has launched the Official Festival Guitars Experience for a rock, alternative, and country music portfolio of festivals produced by Danny Wimmer Presents, ASK4 Entertainment, AEG, Live Nation and Ledge Entertainment.
A unique consumer engagement, the Official Festival Guitars Experience gives festival-goers a chance to take home the ultimate festival souvenir in the form of a one-of-a-kind, custom, signed/dated, hand-painted guitar. On average, the activation reaches over 60,000 fans and generates four million social media impressions over the course of just three to four festival days.
At each festival date, Ron and The Music Experience will raffle/auction off a limited number of official festival guitars. Fans can enter by making a donation to the current partnering charity for that festival date, or by purchasing RONZWORLD merchandise at either The Music Experience or RONZWORLD tents. Those who do will be presented with a raffle ticket, and the winning ticket will be drawn and announced live on stage that evening. In addition to receiving their prize guitar (which is often signed by the bands at each festival), the winner will have the opportunity to come up on stage and take “the ultimate selfie” in front of the crowd (see below for an example).
In addition, there is typically one guitar for sale per date.
Fans can win an exclusive RONZWORLDGUITARS instrument at these festival dates:
April 27, 28, 29 – Welcome to Rockville, Jacksonville, FL
May 4, 5, 6 – Carolina Rebellion, Charlotte, NC
May 12, 13 – Northern Invasion, Somerset, WI
May 18, 19, 20 – Rock on the Range, Columbus, OH
May 25, 26, 27 – Country 500, Daytona, FL
+More Dates TBA!
Founded by artist Ron Williams, all RONZWORLD GUITARS are hand-painted completely freehand by Ron himself, without the use of stickers, prints or wraps. Each design is original and done by hand, meaning no two instruments are exactly alike. RONZWORLD made its debut at Summer NAMM 2016 and caught on like wildfire – Ron soon partnered with leading instrument manufacturers such as Zemaitis, ESP, Paul Reed Smith, Ibanez, Fender, Dean, Floyd Rose Audio, GoGoTuners and SJC Drums, among others.
“Music builds memories. Everyone has that song that instantly takes them back to a specific moment in time,” says Ron Williams, founder and artist for RONZWORLD GUITARS. “I think the coolest aspect of what I do is creating something tangible that allows fans to remember that special moment in time. Think of it as the ultimate concert shirt! But long after the shirt has faded or been thrown away, you will still have a one of a kind piece of art that brings back memories every time you walk past it. I have actually had a fan tell me that they hung my guitar by their door so that it’s the last thing they see before leaving the house every day.”
Ron continues, “I’ve always been a fan of music and art. For me the guitar represents all musical genres and it’s something that everyone can relate to even if they don’t play an instrument. Ironically, many fans who win one of my guitars at these festivals are kids who have never played one before – they entered the contest because “it looked cool” – but have since begun playing now that they have one in the house. Putting instruments in the hands of a kid is something that means a lot to me – the look on their face when it’s handed to them is something I’ll never forget.”
“RONZWORLDGUITARS have quickly become an attraction unto themselves. With each festival, Ron just blows everyone away with his stunning festival guitars,” adds Squiggy, founder of The Music Experience and editor for Loudwire’s Gear Factor.
Ron Williams has worked creative roles for some of the world’s top advertising agencies and has been presented with numerous industry awards and accolades for his talent. In addition to his music industry collaborations, Ron’s work has helped to raise funds for charitable organizations Cancer Sucks, Wounded Warrior Project, Take Me Home Animal Rescue, Dyin’ 2 Live/ FC Cancer Foundation, Love Hope Strength Foundation, The USO, Riki’s Ride and Claire’s Place Foundation, among others.
Learn more and see all of the one-of-a-kind RONZWORLD designs for festivals and commissions at www.itsronzworld.com.